WHAT Interiors
Interior design by WHAT Interiors — living-dining room with a TV zone, wall panelling and herringbone parquet
INTERIOR DESIGN

Every Project Starts With
A Question Worth Answering

Before designing anything, it's worth understanding what you and your space really need.

A FAMILIAR SITUATION

Does this sound familiar?

You've bought a home and don't know where to start

The layout is there, but the space doesn't work

Too many decisions, and it's unclear which are right

The builders are already asking questions you can't answer

REAL CASES

Real problems. Real solutions.

Bespoke F_OC kitchen: black cabinetry, marble countertop, oak worktop and a wine display
F_OC kitchen before: bare concrete shell stage
Before After
Brief

Create a kitchen with an island as a natural extension of the living room, without going fully open-plan.

Solution

A functional glazed partition divides the spaces while keeping the light, the view and a sense of one interior.

Result

A proper kitchen with its own distinct character — separate, and yet still very much part of everyday life in the living room.

View project
Office reception area: oak flooring, exposed concrete ceiling and a custom-branded desk with the PK22 Holdings logo
Office space before the fit-out: bare walls and an exposed concrete ceiling
Before After
Brief

Create a modern, functional office by making the most of the existing space — without a full-scale rebuild of the shell.

Solution

Reworked the layout, adding private offices, an open-plan area and an entrance with a bespoke reception desk.

Result

Without major reconstruction, the space became a full office with private offices and an open-plan zone.

View project
New residential development in Luton: finished CGI of the façade, parking and shared areas
Site before construction: an undeveloped slope with a stone retaining wall and setting-out
Before After
Brief

Visualise a new residential development before construction, to launch the marketing campaign and off-plan sales.

Solution

Accurate CGI of the façade, parking and communal areas, produced strictly from the design documentation.

Result

Marketing material that presents the scheme before it's built and gets off-plan sales moving faster.

View project
WHY A DESIGN PROJECT

A design project helps before the work even begins

With a design project
  • You know what to do next
  • Decisions work together
  • The space is used better
  • Most questions are settled in advance
Without a considered approach
  • You don't know where to start
  • Decisions are made on the fly
  • The space isn't used to its full potential
  • Expensive changes surface too late
DIRECTIONS

What kind of project is yours?

Different tasks call for different approaches.

Luxury apartment interior

Homes and apartments

A space that works for the way you live.

The RA Café interior, Royal Academy of Arts

Commercial spaces

Solutions that help a business work better.

New-build home interior, Sheffield

Developer projects

Unlocking a scheme's potential before it's built.

Bespoke bedroom furniture

Bespoke and fitted furniture

When off-the-shelf furniture doesn't solve the space.

APPROACH

It all starts with the right questions

Before looking for a solution, it's important to understand what your space actually needs.

01

What needs to change?

We work out what isn't working now and what genuinely needs solving.

02

What should the space be like?

We define how it should work and find the solutions for the future interior.

03

How do we make it happen?

We prepare everything needed for the build and see the project through to the result.

Reviews
Google Reviews
5.0
based on 8 Google reviews
Leave a review
A Alexei Terzi Client · Google

We've worked together for many years, and the experience has been consistently positive. Together we've delivered a great many projects — a good number of them genuinely remarkable… Read on Google

V Vladimir Topciu Client · Google

We'd planned to do the renovation ourselves and spent a whole month arguing about the interior — until we realised we needed a professional who could take both sides' wishes into account… Read on Google

QUESTIONS

What people usually ask before starting

Answers to the essentials, so you can see what format of work you need and where to start.

How does the work begin?

It begins with a short conversation about your space and what you need. Tell me what isn't working now, what you'd like to change and what stage you're at. If you have plans, measurements or photos, you can send those too. From there we'll work out what format of work you actually need and where it's best to start.

Can I get in touch if I only have an idea so far?

Yes. You don't need a finished brief or a precise idea of what you need. Many people start with a sense that something in the space isn't working but can't yet say exactly what. That's normal. We'll work through it together and decide what next step is genuinely useful for you.

Do you always need a full design project?

Not always. It depends on the complexity of the task. Sometimes a consultation or a layout solution is enough. But if you're changing the layout, the kitchen, the bathroom, the lighting or fitted furniture, it's better to prepare the main decisions in advance. That helps avoid rushing, mistakes and expensive changes during the works.

Can I order just part of the work?

Yes. You don't have to commission a full project. You can start with a consultation, a single room, a particular zone or a specific task — a layout, a kitchen, a bathroom or fitted furniture. The format depends on the problem that needs solving.

What does the work include?

The work can include a consultation, space analysis, layout, design concept, selection of materials and furniture, 3D visualisation and technical drawings. But the project itself isn't a set of pictures and documents.

Where needed, I see it through to completion: working with builders and suppliers, helping resolve questions as they arise and making sure what was planned becomes a real space. Because the end goal isn't to hand you a project — it's to help bring it to life.

Can we work remotely?

Yes. Many tasks can be handled remotely if you have plans, measurements, photos or drawings. This format suits consultations, layouts, design concepts, 3D visualisation and choosing solutions. If a project needs precise surveys or on-site work with builders, a site visit may be required.

How is the cost of a project worked out?

The cost depends on the task, the size of the space and the level of detail. As a guide:

  • Consultation — from £250
  • Layout solution — from £350–450
  • Design concept for one room — from £650
  • Kitchen, bathroom or fitted furniture design — from £950–1,250
  • Full design package for one room — from £1,250

These figures give a rough sense of the budget level.

The exact cost depends on the specific task and the amount of work. Not every project needs the full set of services.

Interior design project by WHAT Interiors

Let's start with a conversation,
not with style

Tell me about the project — the ideas, what's on your mind.
Even if you don't know where to start yet.

Contact